Dear men,

Apply Pressure

I think people are divided into those who have plans and those who don’t; those with plans further divide into those whose plans see the light of day and those whose plans don’t. Beyond putting those plans in a permanent form, there is something else we must discuss today.

I call it applying pressure—the intentional movement toward something you want. Think about when you believed you had found the woman you wanted to spend your life with. The love letters, calls, texts and attempts to see her weren’t the usual, she wasn’t another female to you. Impressing her was the goal, in all the things that mattered to her. You imagined what it would feel like when she said yes to something beyond friendship and, hopefully, marriage. If she has not agreed yet, probably today is your lucky day.

That’s the pressure I’m talking about. Apply it to your plans. The pedestrian approach that wouldn’t have won the woman of your dreams will not make your goals happen either.

Your plans need that same intentionality. If you want to change careers, start a course, build a business, write a book, improve your finances or pursue an opportunity, your daily routine must reflect the seriousness of that desire. Pressure means making the call, sending the proposal, submitting the application, learning the skill, trying again after rejection, and refusing to let another month pass without progress.

Pressure isn’t panic, recklessness, or an unhealthy obsession with achievement. It is refusing to remain passive about something you have decided matters. A man pursuing something worthwhile must be willing to inconvenience himself for it. Plans don’t respond to wishes; they respond to action. If it’s important enough to write down, it’s important enough to pursue with urgency. Apply pressure. Create movement. Give your intentions enough force to become reality.

I’ll write you next week, in the mean time, think on these things.

JACK, Sogbeye

God’s man